Analysis Of The Video Game Console Market Essay - 1891 Words

Five Forces Analysis Threat of New Entry When it comes to entering the video game console market there are a lot of costs that are incurred. This limits the amount of competition that is coming in from an outside source. Microsoft spent over 100 million dollars on research and development alone for the Xbox one controller (Ron, 2013). This is a huge cost that new companies usually cannot absorb when first starting out. There is also a huge cost difference from new producers and long standing producers due to experience and the economies of scale that the top companies have. The last factor that really deters companies from entering the console game is the fierce brand loyalty that inhabits the video game market. Most consumers once they pick a side stick to it, this can span as far back as childhood. On release the PlayStation 4 had better specs then the Xbox One, and yet 42% of previous Xbox owners choose the Xbox One over the PlayStation 4 (Sakraida, 2014). Competition In the gaming industry competition comes from every direction. The most commonly thought of outside sources of competition are the PC industry and mobile gaming industry. The television movie and television industry are also competing to fill the entertainment void in people’s lives. That being said the competition we will be looking at is between the top two producers of gaming consoles, Sony and Microsoft. Sony and Microsoft with their PlayStation and Xbox consoles respectively have veryShow MoreRelatedEssay on Week 5 â€Å"Case Analysis: Video Game Console Industry in 2012†1266 Words   |  6 Pages Week 5 â€Å"Case Analysis: Video Game Console Industry in 2012† Grantham University BA490 Business Policy and Strategy Case Analysis: Video Game Console Industry in 2012 Page 1 Executive Summary The video game console industry is a very competitive segment. 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My Arrow free essay sample

The summer before my senior year, my family and I packed up our home and moved nine hours south, to a ritzy neighborhood in Glen Allen, Virginia. After saying goodbye to my best friends and the beloved museum, I packed up my car and started the journey. I was trying to be optimistic; however the moving blues were taking over my body. Then, without a warning, a small- pickup truck swerved into my lane. This tiny automobile was a sign. I couldn’t help but grin when I read the bumper sticker that was forced into my vision in the traffic. â€Å"An arrow can only be shot by pulling backwards, when life is dragging you back with difficulties, just imagine it’s going to launch you into something great,†. I needed this optimism. It’s a constant struggle for me to deal with my past, I feel that the only thing that could potentially hold me back is who I used to be. We will write a custom essay sample on My Arrow or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, this quote reminds me not to resent my earlier years but to appreciate my arrow’s path. I was born in Washington D.C, every Saturday I begged my mom to lead me though The Mall, I was enthralled by the Museum atmosphere and the history. At three, we followed my Dad’s career to Richmond, Virginia. Then, once more, we followed my Dad’s career to Vestal, NY. When I hit high school, I may have grown up physically, however I was lacking mental maturity. School wasn’t a priority for me; I breezed by with a minimal B average. Sadly, I didn’t find joy in learning. Then, tenth grade hit and it hit hard. My grandma, one of the most admirable women I know, had a stroke. The concept of death was foreign to me and my carefree existence. If that wasn’t life changing enough, tenth grade was the year I almost lost my Mom. My mom was diagnosed with stage three Breast Cancer. There are no words to explain the fear that struck my body. My mom couldn’t be sick. However, cancer doesn’t discriminate. So, the chemo treatments began, the wig shopping started, I missed a lot of school to stay home with her. My grades suffered. When my mom was sick, I had to take charge of the household; I was a sophomore in high school. My Dad wasn’t around during my teenage years, he had gotten arrested. Not having my Dad around was hard; however the women in my life made it much more bearable. The final traumatic event that strengthened my internal strength was my concussion. I couldn’t go to school for the entire last semester. I couldn’t see my friends. I could barely leave my bed. That bump on the head was exactly what I needed. All those obstacles made me have this thirst for success and determination to make a difference in my life. During my junior year, I got a part time job, became the only student volunteer at my town’s museum, discovered my passion for politics and made the honor roll. I started to love school again. My mom recovered and although starting senior year at Deep Run is indescribably difficult, I am determined to adapt and work to prove myself in the competitive school system. I am not my past, my experiences just allowed me to find myself. At my lowest point, I would’ve sworn destiny had it out for me. However, my arrow was just getting stretched back so it could soar. Making my family proud was immensely rewarding, but being proud of myself was an indescribable feeling. This pick-up truck told me to keep pushing, it reminded me to keep working for my dreams of education. I haven’t reached my full potential yet, my arrow isn’t done soaring and it’s pointed directly towards George Mason.